Live Heat Pressing x Visit Milwaukee
The Specs
Client Visit Milwaukee
Location Houston, TX
Merch Insulated Cooler Totes
Quantity 200
Decoration Woven Patches
The Experience
Visit Milwaukee came to us looking for a promo giveaway that would break the mold at IAEE’s Expo! Expo! 2025—and “basic cooler” was officially off the table. Together, we reimagined the category, sourcing modern, design-forward cooler tote bags that felt elevated, functional, and totally on brand.
Each tote was thoughtfully matched to Visit Milwaukee’s brand color palette and featured a subtle, tone-on-tone logo pre-printed on the back pocket for understated branding. Onsite, guests made it their own—customizing their cooler tote with branded patches and choosing from three different colorways. The result? Coolers that felt curated, not canned.
The booth experience didn’t stop at custom merch. Guests were greeted by a branded remote-controlled cooler cruising the floor, Harley-Davidson shirt giveaways, a pop-up bratwurst cook-off, and a high-energy closing celebration at The Rustic. Bold, unexpected, and packed with personality—Visit Milwaukee’s activation proved that when you do swag differently, people notice.
The Result
Functionality was the real flex. By choosing an everyday-use item, the cooler tote instantly resonated with attendees—nearly everyone who passed by commented on how perfect it would be for work, travel, or daily errands. The activation delivered more than just a standout moment on the show floor; it created lasting brand exposure. As guests left the event carrying and later using their customized cooler totes, Visit Milwaukee’s branding continued to travel well beyond Expo! Expo!, turning a single activation into ongoing, real-world visibility.
