Live Heat Monogramming x Usher

 

The Experience

We partnered with the Toyota Center to create a custom experience for Usher’s crew during their Houston shows.

Each person got to personalize a space-city inspired bandana using futuristic letters filled with a galaxy print—designed to match the vibe of the tour.

The Result

It wasn’t just swag—it was a way to mark the moment. Being on tour can blur together, but giving the crew something they helped design made it personal.

The bandanas became a keepsake from Houston—something tied to that specific show, that city, that night. Not just another gift on the road, but something worth keeping.

 
layout of tour gift bandanas with custom monogramming done live backstage.
Example of live heat pressed monogram done on site at event.
pre screenprinted bandana which was later monogrammed live using our heat presses backstage on site.
houston themed bandana with space print letters for custom monogramming done live backstage at usher concert.
 
Live Heat PressingMaddie Carrlive heat pressing, brand activation, brand awareness, brand activations, event activation