Live Button Making x LeadingAge

The Experience

We brought live button making to the LeadingAge conference, an event focused on reshaping how we think about aging in America.

The conference was all about sparking innovation, challenging the status quo, and starting real conversations about the future.

Our setup fit right in—guests created their own custom buttons with phrases about how they feel about the future, what excites them, or what they want to change.

It turned a simple button into a conversation starter, making it easier for people to connect beyond small talk.

The Result

For brands, activations like this build something deeper than name recognition—they create emotional connections. Guests don’t just remember the coffee or the button; they remember why they made it and who they talked to because of it. That’s how branding moves from passive to personal. A button with someone’s own words on it isn’t just swag—it’s identity. And that kind of experience sticks.

For guests, the takeaway is more than just a freebie. It’s a personal expression they wore all day, sparking real conversations with strangers who suddenly didn’t feel like strangers anymore. It’s a small but real moment of belonging, and that’s something people carry with them long after the event’s over.