Live Heat Pressing x Union Mezcal

 

The Experience

We teamed up with Union Mezcal for an exclusive, invite-only tasting event that blended storytelling, cocktails, and custom fashion.

Guests got the full experience—hearing firsthand from the owner about the rich history and origins of Union Mezcal, all while sipping on perfectly curated cocktails crafted just for the occasion.

Then came the real fun: live customization of denim jackets with Union Mezcal patches, turning a tasting into a full-on creative moment.

Even with the summer heat pushing past 85 degrees, guests couldn’t resist putting on their freshly pressed jackets right then and there.

The Result

Great drinks, good stories, personalized style—it all came together for an unforgettable night.

Now, every time those jackets get worn, they’re a conversation starter—an invitation to share the story of the mezcal, the cocktails, and that hot summer night where it all came to life.

 
Showing back of Jacket and all offered patches.
Table showing available customization options.
Guest wearing jacket customized using heat press at cocktail event.
Bar where event was held.
Smiling guest holding up denim jacket with personalized patch.
 
Live Heat PressingMaddie Carrlive heat pressing, brand activation, brand awareness, brand activations, event activation