Live Heat Pressing x Nike x Dick’s Sporting Goods

 

The Experience

We joined Nike and Dick’s Sporting Goods for a private athletic event just for UT students, giving them a first look at Nike’s latest gear.

Students received backpacks filled with Nike apparel, an exercise mat for a group workout, and the chance to test-drive Nike’s newest shoes and weight sets.

After the sweat session, they headed over to our station to personalize their own hats with a mix of UT-inspired taglines, Texas-themed icons, and branded patches from Nike and Dick’s.

The Result

The result was a personal connection to the brands—not just through the workout, but through custom gear they helped create.

By the end of the event, those hats were already being worn around campus, each one a reminder of the experience and a story ready to be told.

 
Line up of all the custom patch options available to students for their hats.
On site in a Gym showing process of applying custom patch to guests item.
Sign indicating where to go to get your hats customized
University of Texas Austin Students pose with their freshly pressed hats.
 
Live Heat PressingMaddie Carrlive heat pressing, brand activation, brand awareness, brand activations, event activation