Live Heat Pressing x Houston Texans x Modelo

The Experience

Hyped-up fans lined up in the Modelo tailgating area for free samples and personalized swag.

At every Houston Texans home game, we customized pre-embroidered Modelo hats with exclusive Texans patches designed by local artist Donkee Boy.

Merch was limited to the first 200 people, and they knew to show up early to get their hands on it.

Cold drinks, local art, and custom gear: the perfect game day combo.

The Result

The takeaway was more than just a hat—it was a personalized piece of game day.

By offering limited, custom hats featuring exclusive artwork by Donkee Boy, the brand gave fans something more meaningful than a giveaway.

It was a memory tied to the tailgate, the music, the cold Modelo, and the electric energy before kickoff.

Every time they wore that hat, they weren’t just representing their team—they were repping that whole experience. “I was there, I got this, I watched it get made.”

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