Live Screen Printing & Heat Pressing x Telarus

 

The Specs

Client Telarus

Location Gaylord Texan Resort and Convention Center

Merch Shirts & Tote Bags

Quantity 800

Decoration Screen Printing and Tote Bag Patch Bar

The Experience

At their partner summit Telarus went all out with a double activation, offering live screen printing AND a tote bag patch bar for visitors to their booth—and as the hosts of the event they had lots of traffic! With heavy emphasis on developing AI technology attendees could learn about new products and build partnerships while networking. Telarus leaned into the Dallas / Ft Worth location with western themed designs on T-shirts and patches. When the stock patches online were not a good match? Apdat’s design team created custom patch designs to make their tote bag bar one of a kind!

The Result

We received constant feedback from attendees that the Telarus booth was the most interactive and fun giveaway of the day, meaning having a human element and engaging a guest in the process creates a lasting impact. More than just a shirt and a tote, there is a memory associated with the event which encourages future brand x client relationships to flourish.

 
Tables where guest could pick up their shirts that have been made onsite
Dishes holding all the patch options available for guests to have heat pressed to their totes
Apdat staff engaging with guests and heat pressing totes live on site
Apdat staff laying out patches carefully on the press before applying heat and permenantly adhering the patches to the tote bag
Cactus design on western themed patches made for telarus event
T shirt stands showing off front and back of telarus summit shirts
Attendees of the conference holding up their freshly pressed tote bags with western patches designed with Texas in mind
zoom out of tote bags and patches available to be heatpressed
helping guests decide where to place their patches
Guests arranging their patches of choice onto the telarus tote bags

 
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Live Monogramming x Shepard

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Live Screen Printing & Heat Pressing x Two Step Farm