Live Activations x MD Anderson Boot Walk
The Specs
Client MD Anderson
Location Smart Financial Center, Sugarland, TX
Merch Bandanas, Leather Keychains, Buttons
Quantity 1500
Decoration Screen Printing, Laser Engraving, Button Making
The Experience
The Boot Walk kickoff brought volunteers and participants together for a massive celebration to get everyone fired up for another year of fundraising to give cancer the boot. With a huge crowd moving through the event in a limited window, APDAT ran multiple activations simultaneously so fundraising teams could move through quickly while still getting a hands-on experience.
We put our “fastest ink slingers in the South” reputation to work, screen printing multiple designs onto bandanas pre-printed with the End Cancer logo. Nearby, guests could create personalized buttons with space to write the name of the person they were walking for. We also added live laser engraving, customizing leather boot-shaped keychains with names and the event date. Three different activations, one very busy event, and plenty of custom pieces moving through the stations.
The Result
Running multiple stations at once allowed APDAT to keep up with the crowd without sacrificing the interactive part of the experience. Instead of simply picking up a giveaway, participants got to choose, customize, and watch their items come together in real time. The personalized buttons and engraved boot keychains gave people a way to honor the individuals behind their fundraising efforts, while the custom bandanas created a shared piece of the event everyone could take with them.
The result was a fast-moving activation that still felt personal, with hundreds of custom pieces created to commemorate the people, teams, and stories behind this year’s Boot Walk.
