Live Heat Pressing x CASAMIGOS

The Experience

To celebrate rodeo season, we partnered with Casamigos for a one-of-a-kind customization experience. Guests brought us everything from denim jackets and hats to purses and tees, and we heat pressed them with rodeo-themed Casamigos patches on the spot.

While their gear got a glow-up, guests mixed their own Casamigos cocktails and snapped pics at the branded polaroid wall. It was hands-on, personal, and totally unforgettable—the kind of event that turns casual drinkers into loyal fans, and gives long-time lovers of the brand a reason to shout it even louder.

The Result

This activation brought the Casamigos brand to life in a tactile, memorable way. Guests didn’t just walk away with customized apparel—they left with a full-sensory brand moment they created themselves. By inviting fans to physically engage with the brand and take home something they helped design, Casamigos deepened its connection with new audiences and strengthened loyalty with longtime fans.

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