Live Heat Pressing x Nike x Dick’s Sporting Goods
The Experience
We joined Nike and Dick’s Sporting Goods for a private athletic event just for UT students, giving them a first look at Nike’s latest gear.
Students received backpacks filled with Nike apparel, an exercise mat for a group workout, and the chance to test-drive Nike’s newest shoes and weight sets.
After the sweat session, they headed over to our station to personalize their own hats with a mix of UT-inspired taglines, Texas-themed icons, and branded patches from Nike and Dick’s.
The Result
The result was a personal connection to the brands—not just through the workout, but through custom gear they helped create.
By the end of the event, those hats were already being worn around campus, each one a reminder of the experience and a story ready to be told.
