Live Screen Printing x ABB

The Experience

At the 2024 NECA Show, we teamed up with ABB to screen print electricity-themed designs live on the floor. With multiple products on display, ABB needed branded merch that could tie it all together—and live printing was the move.

We designed a different print for each product line, each paired with a clever, conference-specific phrase that attendees actually wanted to wear.

Even competitors came by for shirts because the designs just hit. We printed 1,300 shirts by hand—and ran out.

The Result

The shirts didn’t just walk around the convention—they worked.

They connected ABB’s products to attendees in a way that was creative, immediate, and fun.

The live element kept the booth buzzing, the designs sparked conversations, and real momentum—not just a pile of leftover merch.

ABB walked away with the ‘Show Stopper’ award for best booth and interaction, and the T-shirts were a big part of why.