Live Screen Printing x Kendra Scott
The Experience
Kendra Scott is the master of unique in-store promotions. Knowing they wanted a giveaway that customers could continuously use, a tote bag was the perfect fit. Over 2 weekends in 4 store locations, shoppers got to choose from 2 Kendra Scott branded designs, available in golden rod or dusty blue, to be screen printed on a tote bag.
The Result
Seeing this activation live and on-the-spot influenced customers to spend the minimum just to get the tote bag. Kendra Scott customers are definitely loyal and love limited edition merch.
This brand installation ended up being a big hit at all their stores and generated extra revenue to hit their goals.