Live Button Making x ASHG

The Experience

We partnered up with the American Society of Human Genetics (ASHG) at their 2019 Annual Conference to invite attendees to press their own buttons and magnets. Surrounded in a land of scientists, biologists, and more, it was so fun taking a break from their sessions to get their hands dirty and press buttons! This year’s designs featured a fun variety of ASHG designs.

The Result

News spread quickly about where the button making area was over the 2 days we were onsite and it was non-stop button action at the ASHG booth! Our eye-catching presses intrigued attendees who were curious of this activation.