Live Heat Pressing x Adidas x Dick’s Sporting Goods

The Experience

We teamed up with Dick’s Sporting Goods and Adidas for a full-on creative takeover.

With every Adidas shoe purchase, customers got a custom tote bag featuring Texas-themed patches which were heat pressed on the spot.

We kept the presses hot while a muralist painted live, and a stylist helped guests customize their laces with different colors and beads.

The Result

It wasn’t just shopping—it was a hands-on, interactive experience where everyone left with something personal and one-of-a-kind.

What we wear is personal, live customization turns that into a moment people remember—and you take home something you’re bound to get compliments on.

---