Live Monogramming x Don Julio x World Cup

Live Heat PressingLive Monogramming
Written By Maddie Carr
 

The Specs

Client Don Julio

Locations
Cowboys Club, Dallas, TX
Pitch 25, Houston, TX

Merch Scarves

Quantity 100

Decoration Monogramming

The Experience

Excited fans gathered in two separate cities, Houston and Dallas, to watch the first matches of the World Cup. Don Julio was there with drinks and custom futbol scarves for APDAT Print Co. to monogram. Dallas’ exclusive member’s only Cowboy’s Club hosted a party for FIFA viewers, while Houston’s Pitch 25 provided a higher energy space with a big screen experience right next to the FIFA Fan Fest. Both cities brought the excitement to the fans and gave them.

The Result

Futbol aficionados know what it’s all about when they wear their scarves and sport their team colors with pride. This branded experience played off of tradition and fans could show off their favorite spirit brands in a stylish fun way— made complete with live on site monogramming in branded fonts. Attendees walked away with a functional item and a memento from their World Cup experience! That’s Brand Activation GOOOOOOOOOOOAAAAAAAAAAAAALLLLLSS!

 
Happy guests hold up their custom monogrammed futbol scarves
Examples of monogram laid out tidily on table for guests to pickup
All the monogrammed scarves lined up and ready for guest pick up
Two different offerings of scarf styles at the world cup watch party where we did live monogramming
Apdat staff sets up the scarf on the press ready to apply monogram decals live on site
Beautiful custom printed scarf ready to have monogram applied live on site
Guest models scarf she's just had monogrammed live on site
Golden futbols decorate the Cowboy's clubhouse
 
Maddie Carr
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