Live Button Making x Solventum
The Specs
Client Solventum
Location Dallas, Texas
Merch Pin back Buttons
Quantity 234
The Experience
At their event, global medical technology company Solventum set out to celebrate the people behind the innovation by inviting guests to reflect on their personal connection to the industry. We supported this vision with a live button-making activation that transformed individual stories into wearable expressions of pride.
Guests used iPads to customize their own buttons, typing personal messages in response to the prompt: “What’s your why?” Each design was created within a template featuring Solventum’s brand colors and then printed and pressed on-site. From heartfelt tributes to patients and families to declarations of passion for innovation and care, every button became a small but powerful statement of purpose.
The activation created a meaningful pause within the event—an opportunity for attendees to reflect, connect, and share the motivations that drive their work in medical technology.
The Result
The live button-making experience fostered genuine emotional engagement and strengthened attendees’ connection to the Solventum brand. By giving guests a platform to express their “why,” the activation sparked authentic conversations and reinforced a shared sense of mission across the community.
Key Outcomes:
Emotional Connection: Attendees expressed personal motivations, deepening their relationship with the brand and industry.
High Engagement: The simplicity and immediacy of on-site customization encouraged strong participation.
Conversation Starters: Wearable messages prompted meaningful dialogue and networking among guests.
Brand Alignment: The use of Solventum’s color palette ensured visual consistency while allowing for personal expression.
Lasting Impact: Guests left with a meaningful keepsake that continued to reinforce their sense of purpose beyond the event.
