Live Heat Pressing x Adidas x Dick’s Sporting Goods

 

The Experience

We teamed up with Dick’s Sporting Goods and Adidas for a full-on creative takeover.

With every Adidas shoe purchase, customers got a custom tote bag featuring Texas-themed patches which were heat pressed on the spot.

We kept the presses hot while a muralist painted live, and a stylist helped guests customize their laces with different colors and beads.

The Result

It wasn’t just shopping—it was a hands-on, interactive experience where everyone left with something personal and one-of-a-kind.

What we wear is personal, live customization turns that into a moment people remember—and you take home something you’re bound to get compliments on.

 
Live painting being done while customers customized heat pressed tote bags.
smiling woman holding customized tote bag with live heat pressed adidas decals
Process of Artist making live painting at adidas store while we live heatpress tote bags with custom patches..
Booth set up live heatpress instore custom merch adidas
Live Brand Activation, Heat Press, custom apparel, brand experience, Houston Artist pose with guests in front of painting of couple in Adidas Tracksuits.
man holding customized in store live heat pressed tote bag with unique patches.
 
Live Heat PressingMaddie Carrlive heat pressing, brand activation, brand awareness, brand activations, event activation, adidas, streetwear, fashion