Live Button Making x Samsung Galaxy

The Experience

We joined Samsung for an invite-only launch event celebrating their newest Galaxy release. Guests customized Samsung tote bags at a coloring and sticker station, then headed to our Galaxy Creator’s Lounge to design their own magnet with a custom monogram in Samsung’s signature colors. The magnet attached right to the tote, turning a branded item into something personal.

The Result

Stuff like this works because it makes the brand feel collaborative. Not just “here’s a tote with our logo,” but “you made this.” And when people make something themselves—even something small—they’re way more likely to remember where they did it, who they were with, and why it was cool. Plus, who doesn’t like showing off something no one else has? It’s merch, but smarter.