Custom Bag Charm Activations
Bag charms have exploded from niche handbag add-ons into one of the most visible and versatile fashion trends of 2025 and heading into 2026. What started as a playful way to jazz up totes and luxury purses has become a widespread cultural moment — embraced by designers, celebrities, influencers, and style lovers around the world. We’ve categorized the top bag charm categories below, along with ways to make this trend a part of your brand.
TREND 1
PLUSH BAG CHARMS
Oversized, character-driven charms have officially crossed into pop-culture obsession. Plush figures like the viral Labubu have gone from niche designer toys to must-have bag accessories, driven by their unmistakable ugly-cute aesthetic, blind-box thrill, and nonstop social media styling moments. What was once a collectible now signals fashion fluency and individuality.
Jellycat has followed a similar path, with TikTok turning its ultra-soft, personality-packed characters into full-blown icons. These aren’t just cute add-ons — they’re emotional accessories that spark joy, conversation, and instant recognition.
London Fashion Week Street Style (c) Deborah Iona Photography, British Fashion Council
Jellycat Amuseables Croissant Plushie Bag Charm
TREND 2
LAYERS AND MIXED MATERIALS
Maximalist charm stacks are taking over, layering leather tassels, metal keyrings, enamel figures, and miniature charms into bold, personality-packed statements. The clashier, more textured, and more unexpected the mix, the better the impact.
Luxury brands are fully leaning in. Prada’s Pop Strings bag charm blends polished metal with supple leather while putting its iconic logo front and center. Balenciaga’s Paloma charm follows suit, combining a metal lock, script logo, and lambskin heart mirror into a single accessory that feels equal parts fashion and art.
Balenciaga Paloma Bag Charm
TREND 3
INITIALS AND PERSONAL SYMBOLS
Personalized charms are adding an emotional layer to the trend, transforming everyday bags into chic, bespoke statements. From monogram initials to zodiac signs and symbolic icons, these details make accessories feel deeply personal while still design-forward. Brands like BÉIS seamlessly blend function and style with leather letter charms that elevate any bag, while BaubleBar continues to lead the space with initial-driven designs and playful icon charms that let every personality shine.
Beis’ Initial Letter Charms in Leather
Baublebar’s Confetti Initial Bag Charm
TREND 4
MINI REPLICAS
One of the most exciting shifts in accessories right now is the rise of mini replicas—iconic handbags and products reimagined as clip-on charms. These aren’t ordinary keychains; they’re detailed, scaled-down doppelgängers complete with handles, hardware, and unmistakable logos. From Kendall Jenner’s 818 Tequila silicone mini bottle sleeve created for their GoPuff promotion to Louis Vuitton’s miniature Speedy bag, crafted with precision down to the interior label, these charms turn recognizable products into covetable, wearable moments of brand storytelling.
818 Tequila Mini Bottle Bag Charm
Louis Vuitton Mini Speedy Bag Charm
TREND 5
FUNCTIONAL CHARMS
Mini pouch charms that double as coin or lip-gloss holders prove that fashion and function are finally speaking the same language. These tiny accessories add a practical edge to the trend while still delivering major style impact. Crocs leaned into the fun with a Touchland mist case customized with their iconic Jibbitz—essentially a bag charm covered in charms. Vaseline followed suit, spotlighting its new serum line on a keyring, turning an everyday essential into a portable, brand-forward accessory you’ll want to carry everywhere.
EVENT ACTIVATIONS
BRANDED BAG CHARMS + ONSITE CUSTOMIZATION
So how does this trend translate into your brand’s next giveaway? We’ve mapped out on-brand ways your audience can personalize their own bag charm, turning a simple freebie into a custom, covetable accessory.
This wood bag charm functions as a phone stand and can be laser engraved onsite from a preset group of branded icons and/or a monogram.
Our favorite take on mini replicas is this leather cowboy hat perfect for Texas and western themed events.
This ultimate multi tool has 7 functions - bottle opener, knife, can opener, file, screwdriver bits, key ring and LED light. The acacia wooden handle can be engraved with your logo and/or a monogram.
This 3-in-1 adapter charges from a USB-A to Micro-B and Type C for those low battery emergencies.
This sustainable luggage tag is made from 100% natural cork and can be engraved with your brand elements, a phrase, or monogram.
This felt keyring is perfect for onsite monogramming. Invite guests to choose from different fonts and letter colors for more creativity.
The bag charm trend creates the perfect opportunity for an interactive, high-impact brand activation. With our onsite bag charm experience, attendees can personalize their own charm through live laser engraving or monogramming, turning a stylish accessory into a one-of-a-kind branded keepsake. We can also layer in letter beads and a charm bar, inviting guests to get hands-on and creatively engage with your brand. What started as a nostalgic accessory has evolved into a must-have fashion statement rooted in self-expression and collectibility—and with our live personalization, your brand becomes part of that story. As bag charms continue to dominate into 2026, this activation ensures your logo isn’t just seen, but worn, shared, and remembered.
Contact us today to make your next event on trend!