Case Study: Kendra Scott
Earlier this month, we had the chance to work with an AMAZING group of women over at Kendra Scott. They held an in-store promotion for a free totebag with purchase of $75 or more.
Over 2 weekends in 4 store locations, shoppers got to choose from 2 Kendra Scott branded designs, available in golden rod or dusty blue, to be screen printed on a tote bag. Not only were shoppers enticed to hit the $75 purchase amount, they loved seeing and being a part of their tote bag being printed.
Kendra Scott is leading the game in brand installation ideas, such as bringing in a calligrapher to write your name or offering free in-store manicures with purchase of their nail polishes. This brand installation ended up being a big hit at all their stores and generated extra revenue to hit their goals.