Live Screen Printing for our Healthcare Heros with Figs

Figs had recently launched a new collection of scrub colors and what better way to announce these colors than in a mobile showroom during Nurses Week with custom screen printing on free underscrubs.

Every nurse in the Houston Medical Center got to choose 2 different branded designs to be printed on their promotion shirt. During this week long promo, we swapped out the ink color each day to highlight Figs’ new collection.

This activation paired with fun freebies (healthcare socks, face masks, Figs bars, etc.) and an online discount was a huge hit (just see the line if you don’t believe us!)

In collaboration with Figs x Coffee n’ Clothes